Insurance Brokers

In Canada, insurance can be purchased in one of three ways:

1. Directly from an insurance company;

2. From an insurance agent, who represents a single insurer and can offer only that company’s products; or

3. Through an insurance broker, who can offer a choice of coverages and prices from various insurance companies, and whose foremost duty is to his/her client.

Insurance brokers apply their unbiased, professional expertise in not only assisting you to secure insurance coverage, but also in ensuring that your coverage is up-to-date. They also understand their job doesn’t end there.

Insurance Brokers Association of Canada (IBAC) is a federation of 11 provincial/regional associations, representing about 25,000 property and casualty (p&c) insurance brokers in Canada.

With over 300 companies providing insurance to consumers in Canada, and each offering its own unique coverage, comparing coverage can be a time-consuming job. Shopping for the best insurance policy to meet your needs is the major responsibility of an insurance broker.

For further information about IBAC, please view the official IBAC Web Site.

The IBAC web site also contains a helpful Insurance FAQ section for Canadian consumers.

The purchase of an insurance policy is a promise to pay in event of an insured claim. Insurance policies are legal documents and not every policy is the same.

For many brokers, insurance is not just a business but a "calling": a deep-rooted desire to help people in their community. Brokers work on behalf of their clients to identify their insurance needs, find the best value from potential providers and facilitate the making of a claim should one become necessary. This requires high personal commitment and a deep knowledge of the industry.

British Columbia

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